MARKET SEGMENTATION ANALYSIS AND FORECASTING BY
MARKET SHARES ANALYSIS OF
TRENDS IN AN INDUSTRY'S
ECONOMIC & BUSINESS
LEGAL & REGULATORY
Multi-client studies are
written for two or more companies or one or more organizations (such as
a trade group or groups) that
jointly fund a study of a particular industry. These are usually in-depth
150-200 pages) studies, such as
described just below (please see "off-the-shelf") and are conducted according to the mutually agreed upon specifications.
Also, these studies usually include
a section on competitive
Off-the shelf industry studies are usually written for clients who
publishers of these studies. The publishers in turn sell these studies to
their customers. Since the
customers often have widely different reasons for purchasing these
studies, the studies are more general than the multi-client studies.
These studies typically
cover an unofficially, or artificially, defined
industry. That is, an industry, or line of business, where there are
little or no primary data sources, such as from government.
These studies are also usually in-depth (150-200
pages) and include: Busimetrics, LLC's forecasts
for up to 10 years for the
economy and for the industry's sales and shipments segmented by both
products and end-use markets; the reasons for the forecasts; industry
structure analysis including market shares and profiles of leading competitors;
the outlook for and effects of R&D, technology, regulations, etc.
Industries James Stotter has studied in-depth
include but are not limited to: medical supplies, handling infectious waste,
lighting, residential water treatment, automated building management
systems, security systems, and cheese.
Proprietary industry studies
are usually written for one client and may be whatever length
prefers. Summary studies usually do
not exceed ten pages,
though may be a little longer if they include a component of
special type of proprietary study is the industry study
In these studies
focus shifts to factors relating to economic development. Among the many
included are the economic geography of an industry,
what industries should a geopolitical area target, the merits of
clustering for a particular industry, supply chain considerations, job
creation potential, and fiscal considerations for the area.